7 Ways to Use Keyword Analytics to Your Advantage

You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for both organic and paid search traffic).
1. Peek inside the minds of searchers
Often we as marketers think we know a lot about how people search. The truth is, there are a lot of different ways to search and it varies by industry and from one individual to another. By analyzing the keywords and phrases that are driving traffic and sales to your website, you can find out how your customers search to find your site. What adjectives or other modifiers do potential customers search on? What order do they search
2. See which keywords are working for organic search
If your site is showing up on the first page for some of those keywords, how much traffic are you getting from those organic listings? More importantly, how many leads or sales are you getting from those keywords? You will sometimes be surprised at which keywords drive the most traffic. Often it’s not the keywords you think will be best, and that’s why you have to watch your keyword referral reports to see which keywords are working.
3. Determine which keywords are not driving traffic
If you’re on the first page of Google and you get zero clicks, it’s time to find some new keywords. Stick with the keywords that drive sales and ditch the keywords that don’t work. There is a huge difference in click through rates depending on the position your site is listed in, but if your site is anywhere on the first page of Google, you should expect some level of traffic, or you’re not targeting the right keyword.
4. Find keywords that work in PPC that can be used for SEO
The nice thing about PPC search advertising is that you can choose exactly which keywords your ad shows up for. The thing that sucks about PPC is that you have to pay for every click. So why not take what you’ve learned from your PPC campaign and make sure you’re focusing your SEO efforts on the right keywords? You’ll usually find that a first page organic listing for the same keyword will send a lot more traffic than a paid listing for the same phrase, and the price per click is way better
5. Find keywords that work for SEO that can be used for PPC campaigns
The same idea for taking PPC keywords into your SEO campaign works the other way, too. Organic search listings will bring people to your site for all kinds of different keywords–including tons of keyword combinations that you never would have thought to include in your PPC campaign. If you notice a particular phrase that drives a lot of sales from a unique organic search keyword, you should try it out in your PPC ads. You’ll usually see a similar conversion rate, or maybe even better conversion from PPC on the same keyword!
6. Identify keywords to add as negative matches
Negative matching with PPC campaigns is when you tell the search engines to not show your ad when certain words are included in the search query. This can come in handy when you’re doing broad matching on keywords that have multiple meanings or connotations. They can also help you eliminate keywords that are driving a lot of traffic without resulting in sales. By watching your conversion metrics on a keyword level, you can identify keywords that drive traffic without sales and add those keywords to your campaigns as negative matches. You can even save yourself some money by looking at irrelevant, under-performing keywords from your organic search that should be excluded from your PPC campaigns before you even spend a penny on PPC ads.
7. Get ideas for new content and products
You’ll start to notice that people find your site for all kinds of different, sometimes strange, keywords. Watch the keyword list for new ideas for topics you can write about on your blog or even a new product you can add to meet the needs of your customers. If you’re getting significant traffic on keywords that you don’t have content about, it’s a good indicator that traffic would flow to your site if you create content to match what people are looking for.
I find it very interesting to review the keyword referral data in website analytics reports. As you dig in you’ll find all kinds of hidden gems that you can apply to make your website better and more profitable! for the more further detail. Read more...

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Choosing the Most Searchable Keywords

Yes, the tips of search marketing! What other marketing medium allows you to get your ad in front of potential customers at this precise moment they are looking for exactly what you sell? Of course, with your success depends research and marketing in your choice of keywords right. Good choice of words begins with a brainstorming session. Together with the team and make a list of all words and phrases that people may be looking for work to find like you. Try to include terms that people outside your field will be used. Take a look at your competitors sites to see what keywords you are targeting. Review their own descriptive words, titles, and content on their websites to identify additional keywords to add them to the list. Another great place to search for keywords is forums, blogs, industry sites, and a question and answer sites like Yahoo answers. What are the words people use to find the product or service? Once you have built a list, use keyword tools online to see the number of times that the keyword search and refine the list. There are a few of these tools is to discover the words, Word tracker, Google Keyword tool and Yahoo / Overture keyword inventory tool. It will allow you the tools to see how the search is often your words and give you ideas for other keywords to consider.

It is important to target keywords that are relevant to your business, but do not sacrifice the importance of search popularity, I mean, do not forget the most targeted keywords just because they are not as widely discussed. You want to use keywords that will drive traffic to your site and increase sales. Once you identify keywords that are most suited to your site, you can use this list to search engine optimization, pay-per-call advertising PPC, and the declaration of any other keyword. After you start getting traffic to these words, and spend some time reviewing your analytical reports. Monitoring report convert word to see which keywords generate sales. If you find some keywords perform better than others, turning a special focus on those keywords to achieve the best possible results. Over time you will refine your strategy to the point that you know exactly the words you achieve the best performance, and will enjoy a steady flow of new business from search engines.for the more further detail. Read more...

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How to Research Relevant Keyword

There is a crucial part of the SEO campaign is keyword research. It is during this stage that the website will determine what keywords are most popular and most suited to their work. Will generate some sort of a list of keywords that may or may not include the mapping of keywords URLz most appropriate. When doing keyword research, there are two types of pitfalls that could have a negative impact on the entire SEO campaign.

Get distracted from the search volume 

When you perform a keyword search and can be very easy to get caught up in the figures of the search volume of keywords in the potential of each site can rank. Can just focus on the research in terms of size and high often cause people miss the mark on the SEO strategy of their own. While it would be great to be the highest ranking for a period of research that gets a million dollars or more searches per month, the reality is that these types of terms tend to be less targeted and more competitive. As a result, you end up with a SEO campaign is too expensive, not to show for the money invested. Even if the ratings had some months on the road can not be targeted traffic well and bounce rate would be too high.
The best option is to choose the word phrases that are more specifically targeted and include increasing the size of the floor inside the stage. For example: If you improve the com for the search term by search engine optimization and I would like to consider the targeting of terms such as search engine optimization services company or professional search engine optimization because both of these long tail terms contain the search term by search engine optimization in it. By following this strategy can be up to the top of the website owner quickly classification pay more targeted traffic and produce a smaller rate of bounce. Since longer phrases containing the word also on a larger scale within that phrase, that word will not increase the size of phrases get overlooked. Several months in the campaign so you may see on the site appear in the top 20 of 30 or higher to increase the size of the phrases. At this point you can take to increase revenue from long tail search terms and investing in getting some of those terms and wider search volume. Now, because of your work with the long tail keywords, it will be much easier to move them to the rest of the way up in the rankings.

Get distracted from the amount of relevant keywords 

Another error that can impede progress in a campaign targeting SEO is a large amount of keywords. Depending on the size of the site there could be thousands of word phrases that are all related content on the site. It's a good idea to record all of the relevant terms in some type of chart to keep track of them and make sure that the site contains pages optimized for each one. However, if the focus of the campaign deploy SEO across hundreds or thousands of keywords that passes to slow down the time it takes to achieve the highest order.
A good idea is to generate a small set of keywords from the list of the largest, and to focus on. Make sure it is set clearly the best keywords to pages of the site and the goals set for these keywords, respectively. After achieving the highest order, could then be expanded to include the list additional keywords.
Make sure to keep the original words of the smaller list, even after enlargement. It is important to continue monitoring the original order of terms so as not to slip and lose some of the search engine ranking.
Can be small and large alike budget SEO campaigns benefit from a focus on a smaller list of targeted keywords is very still containing some search terms larger size inside. In the end, the site will be able to achieve the highest order and produce roleax much faster.for the more further detail Read more....

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How to Get Good Keywords without Trouble

Benefit from the services of search engine optimization has become well known by the site owners and marketers alike. Lured by high return on investment, marketers are more and more of the diversion of resources away from traditional forms of marketing and re-allocation of funds in search engine marketing.
The end of 2010 seemed to us again on the customers who were with us for longer than 6 months, and found that the average return on investment was 2,500 in percent. This means for every 1 they spend with .com average of  25 per additional revenue.

While this statistic is exciting, is not a guaranteed return on investment of this kind. And private investment can be negatively impacted by lack of understanding of the fundamental difference between traditional marketing and the Internet regarding the selection of keywords.

Benefits of Inbound Marketing
Marketing is the traditional form of marketing, including finding clients by creating brand awareness. Is to find a focus in Marketing and received by the customers.
They differ in that marketing may be issued in the infinite access to the interior, while it is limited. For example, there really is no limit to the number of ads a person can be exposed to. There are enough plates, television commercials and newspaper ads to give every opportunity for the marketer to reach the consumer.
However, this is not the case with marketing, inbound and SEO. There are a limited number of results that can be found on the first page of search engine results page. Given that about 90 percent of the researchers never move to the second page, not being in the top 10 makes it difficult to see.
As a result, the competition is fierce for these positions are few, unlike traditional marketing, targeting competitive keyword can be costly and time-consuming, making it difficult to see the impressive ROI.
Fortunately this can be avoided because there are many keywords in a campaign may be targeted SEO. Problems arise only when you think that companies perform well because the word for them in print or on television, is the only word that they must build on the SEO campaign.

Keyword Selected
Consider custom shoemaker, who decides that he wants to start SEO. He undoubtedly wanted to target the keyword shoes. He knows that this is the word that would bring him the largest number of visitors and increase income, and it may be true. Perhaps that evens a lot of success from his shoes newspaper advertising campaign. Perhaps it is personal, it probably is a custom license SHOES his plate or he named his dog shoes. Regardless of his mind or affinity for this word, it does not mean they are the best keywords for SEO campaign begins.
Do not focus strategy SEO custom of his word the most search volume, and focused on a set of keywords that will get the greatest return. Most of the time were not this is the word with the size of the top instead of that search is the word with a perfect combination of the above the average search volume and competition is less than the average.
The main problem is that when you focus all efforts on the large size of the word, you're missing a lot of low hanging fruit. It may take a long time to see any revenue from the floor is very competitive, but quickly to arrange the keywords with low competition, and will be able to start to achieve return on investment much earlier. In almost all cases it is better to be on the first page of the fewer words the size of the focus on the three pages of the volume of the word.
If you feel frustrated, it is not. The good news is that with the proceeds of the keywords are less able to compete, and the power of your web site to increase every month, it may not be too long before the rise in the size of the word does not seem too hard anymore, and arrange to have your becoming a pet reality.for the more further detail Read more...

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